Marketing
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Crowdsourcing and other forms of customer feedback can help entrepreneurs gauge demand, uniqueness and appeal before committing fully to a new venture. As online crowdsourcing has shown, people will Read More...
Category: Commentary
Authors: Kimberly Eddleston and Dan Holland
Students create unconventional but workable marketing ideas for real companies while learning how innovation can reshape products, pricing, promotion and distribution. Sleepovers at mattress stores, Read More...
Category: Education and Teaching
Author: Michael Morris
Students redesign Lindor truffles for new customers while learning product strategy, creativity, branding, packaging and advertising. The purpose of this exercise is to help entrepreneurship students Read More...
Category: Education and Teaching
Author: Kimberly Eddleston
How did a one-hour meeting with FedEx founder Fred Smith lead to $1 million for university research? Preparation, relevance and a clear business case made the difference. Corporate funding helps make Read More...
Category: Case Studies
Author: James C Wetherbe
One glaring mistake can undermine an otherwise excellent pitch. Learn how research, preparation, clear messaging and practice can eliminate investor doubts. We've all seen a presentation, sales pitch Read More...
Category: Education and Teaching
Author: Joan Moser
Andrea Waltz, author of " Go for No !," talks about why you should never settle for yes. From LensCrafters employee to successful entrepreneur and top selling author of " Go for No !," Andrea Waltz Read More...
Category: Education and Teaching
Author: Brian Benson
Lifesaving discoveries can fail if reimbursement, adoption and customer needs are considered too late. Market insight should shape biomedical innovation from the start. “ Entrepreneurship starts Read More...
Category: Commentary
Author: Phillip Phan
Geek Squad grew from a small Best Buy experiment into a major business. Its story shows how internal innovators can survive resistance and protect what makes an idea different. In the late 1990’s Read More...
Category: Applied and Practice
Author: Sean Skelley
A study of more than 300 consumers found that knowing a company was an L3C did not make people more likely to buy its products. In the alphabet soup of corporate structuring, being an “L3C” says Read More...
Category: Theory and Research
Authors: Eden Blair , Tanya Marcum and Veronika Koubova
Thought leadership marketing can help entrepreneurs educate the market, explain complex solutions and accelerate adoption. As digital technologies continue to fuel the rise of new companies around Read More...
Category: Applied and Practice
Author: Robert Buday