Marketing
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If you’re like many entrepreneurs, you've got a product or service and are looking to increase the number of people you sell it to. Finding and reaching the people who have the problem that your Read More...
Category: Practice Insight
Author: Max Mirho
EDITOR'S NOTE: This article is part of America's Entrepreneurs , a Next Avenue initiative made possible by the Richard A. Schulze Family Foundation and EIX . If you're planning to start a part-time Read More...
Category: Features
Author: Drew Cheneler
It’s been well documented that the design of a label or logo can play a big role in shaping what people think of a brand and whether they buy (Luffarelli et al., 2018; Stamatogiannakis et al., Read More...
Category: Research Insight
Authors: Ammara Mahmood , Jonathan Luffarelli and Mudra Mukesh
These are turbulent times. Battered from the pandemic’s economic hardship, and following the murder of George Floyd in Minneapolis on May 25, 2020, citizens of all races, ages and other Read More...
Category: Commentary
Authors: Claudia Binz Astrachan , Angelo Perryman , Torsten Pieper and Howard Stevenson
Entrepreneurship comes in different forms, and the experience of being a solo entrepreneur - or a “company of one” - is a form that’s attracting a great deal of interest today. In this Q&A we Read More...
Category: Interviews
Authors: Sarah Lempa and Daniel Forbes
Measures to “flatten the curve” of the COVID-19 pandemic, such as limiting public gatherings and forcing the extended closure of non-essential businesses, have created one of the direst threats Read More...
Category: Commentary
Authors: Theodore L. Waldron and James C Wetherbe
Sometimes an innovator or new company has an idea for a product that seems to have blockbuster potential -- only to fizzle and flop. Why does this happen? In this interview with EIX's Kim Eddleston, Read More...
Category: Interviews
Author: Kimberly Eddleston
Interviewee: Stephen L. Golden
I grew up in Ireland, and my family hails from Ballyhaunis in County Mayo. Dad was a small business owner, who used his trusty cab to provide service to our neighbors. Dad provided my first exposure Read More...
Category: Case Studies
Authors: Kieran Folliard and Eapen Chacko
Breakthrough innovation often requires both listening to customers and imagining solutions they cannot yet articulate. TIVO illustrates how the two approaches can work together. Years ago, millions Read More...
Category: Commentary
Author: Eden Blair
Steve Jobs seemed to anticipate demand, but entrepreneurial insight often grows from experience, experimentation, market knowledge and repeated learning. Entrepreneurial legends like Steve Jobs -- Read More...
Category: Commentary
Authors: Sharon Alvarez , Kathleen Allen and Lars Oddsson