Entrepreneurship
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This classroom exercise helps students test startup assumptions quickly using surveys, interviews and A/B testing, then use the evidence to refine their ideas. Many entrepreneurship classes focus on Read More...
Category: Education and Teaching
Author: Ethan Mollick
Large companies may overlook promising products and markets. Entrepreneurs can turn those neglected opportunities into useful products and successful businesses. Entrepreneurs play a huge role in Read More...
Category: Commentary
Authors: Daniel Forbes and Eden Blair
Mission-driven companies must protect both impact and financial health. This discussion explores how authenticity can help entrepreneurs balance purpose with profit. Can a socially conscious company Read More...
Category: Commentary
Authors: Ken Harrington , Dave Feldman and Nicholas Vitalari
Entrepreneurs can develop empathy by observing people directly, setting aside assumptions and learning from real-world experience before designing solutions. Successful entrepreneurs not only Read More...
Category: Commentary
Authors: Yasuhiro (Yasu) Yamakawa and Brett Smith
Eapen Chacko and Brent Goldfarb debate whether founders need a formal business plan before raising money and building a new venture. For a new venture, a business plan is an essential part of Read More...
Category: Commentary
Authors: Eapen Chacko and Brent Goldfarb
Successful transitions require founders to accept that new leaders may need to change how the company serves customers, manages employees and competes. Much has been written about how family Read More...
Category: Interviews
Authors: Richard Schulze and Ritch Sorenson
Interviewee: Dick Schulze , Ritch Sorenson
Jim Martin and the Sharks disagreed over where Copa Di Vino created the most value, raising key questions about IP, control, valuation and investor relationships. Shark Tank is a popular resource for Read More...
Category: Education and Teaching
Author: Lou Marino
Students create unconventional but workable marketing ideas for real companies while learning how innovation can reshape products, pricing, promotion and distribution. Sleepovers at mattress stores, Read More...
Category: Education and Teaching
Author: Michael Morris
Wakefield Seafoods turned king crab from an unwanted catch into a major industry by inventing harvesting methods, creating demand and surviving repeated setbacks. While king crab fishing is among the Read More...
Category: Case Studies
Author: Sharon Alvarez
Analysis of more than 26,000 students suggests that team participation and mentorship can substantially improve engagement and completion in online learning. This resource is meant to help educators Read More...
Category: Education and Teaching
Author: Charles Eesley