Applied and Practice
An Applied and Practice article provides actionable ideas about how to start, manage, grow or fund a new venture. It should be written to appeal to entrepreneurs, managers, students, policymakers and other players. Its emphasis should be providing skills, insights and knowledge to help readers achieve success.
Length: <3,000 words
# of Reviewers: 2
Best Buy improves customer loyalty by hiring well, training employees, expanding service, rewarding ideas and encouraging experimentation. Most businesses say that they put the customer first. Yet Read More...
Category: Applied and Practice
Authors: Richard Schulze and Kimberly Eddleston
Even generous gifts can be eroded by administrative fees, cost overruns or changing university priorities. Entrepreneurs should approach philanthropy like an investment. A successful entrepreneur and Read More...
Category: Applied and Practice
Author: James C Wetherbe
Startups fail when they build solutions without confirming a real customer problem. Learn how to frame problems, use the Five Whys and identify the customers in the most pain. Leap Transit was Read More...
Category: Applied and Practice
Author: Kathleen Allen
Innovation means more than having a new idea. This guide explains what innovation is, why it matters, and how it differs from and overlaps with entrepreneurship. Innovation is a kind of Holy Grail in Read More...
Category: Applied and Practice
Author: Daniel Forbes
Fast sales growth can strain cash and financing. Sustainable Growth Rate helps owners see how much growth their current financial structure can support. For most new business owners, growth is a sign Read More...
Category: Applied and Practice
Author: Phil Greenwood
Research based on hundreds of founder histories shows that thriving entrepreneurs prepare deeply, build strong teams, stay resourceful and serve customers exceptionally well. This paper is based on a Read More...
Category: Applied and Practice
Authors: Michael Glauser and Dan Holland
Traditional liquidity ratios can mislead small businesses. Net Balance Position gives entrepreneurs a clearer view of cash needs and ways to improve liquidity. “Return on Equity” provides a Read More...
Category: Applied and Practice
Author: Phil Greenwood
Entrepreneurs can build startups around university inventions, but tech transfer deals bring legal, financial and development risks that must be managed carefully. Universities can offer just what Read More...
Category: Applied and Practice
Author: Kathleen Allen
Outsourcing can give startups valuable capabilities, but close partnerships can become dangerous when trust replaces clear expectations and accountability. Outsourcing is growing trend for startups. Read More...
Category: Applied and Practice
Authors: John Friar , Kimberly Eddleston , Tucker Marion and David Deeds
Venture Capital 101: What Entrepreneurs Need to Know Before Seeking Funding Venture capital funds only a small share of startups. Learn how VC firms work, what investors want and what founders should expect if they get funded. The financial market can be daunting for new Read More...
Category: Applied and Practice
Author: Eapen Chacko