Sales, Marketing, Advertising
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Mission-driven companies must protect both impact and financial health. This discussion explores how authenticity can help entrepreneurs balance purpose with profit. Can a socially conscious company Read More...
Category: Commentary
Authors: Ken Harrington , Dave Feldman and Nicholas Vitalari
Students create unconventional but workable marketing ideas for real companies while learning how innovation can reshape products, pricing, promotion and distribution. Sleepovers at mattress stores, Read More...
Category: Education and Teaching
Author: Michael Morris
Students redesign Lindor truffles for new customers while learning product strategy, creativity, branding, packaging and advertising. The purpose of this exercise is to help entrepreneurship students Read More...
Category: Education and Teaching
Author: Kimberly Eddleston
Andrea Waltz, author of " Go for No !," talks about why you should never settle for yes. From LensCrafters employee to successful entrepreneur and top selling author of " Go for No !," Andrea Waltz Read More...
Category: Education and Teaching
Author: Brian Benson
Il Panino owner Themistocles Vlahoulis explains how business students and a Boston restaurateur helped him improve marketing, solve business problems and open a second location. Despite his economics Read More...
Category: Interviews
Author: Kimberly Eddleston
Geek Squad grew from a small Best Buy experiment into a major business. Its story shows how internal innovators can survive resistance and protect what makes an idea different. In the late 1990’s Read More...
Category: Applied and Practice
Author: Sean Skelley
Thought leadership marketing can help entrepreneurs educate the market, explain complex solutions and accelerate adoption. As digital technologies continue to fuel the rise of new companies around Read More...
Category: Applied and Practice
Author: Robert Buday