Teaching Methods
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Babson’s FME course gives every first-year student hands-on experience starting, running and closing a real business while learning core management skills. Babson College’s flagship undergraduate Read More...
Category: Education and Teaching
Author: Yasuhiro (Yasu) Yamakawa
This classroom exercise helps students test startup assumptions quickly using surveys, interviews and A/B testing, then use the evidence to refine their ideas. Many entrepreneurship classes focus on Read More...
Category: Education and Teaching
Author: Ethan Mollick
Analysis of more than 26,000 students suggests that team participation and mentorship can substantially improve engagement and completion in online learning. This resource is meant to help educators Read More...
Category: Education and Teaching
Author: Charles Eesley
Students use just $10 each plus resources they already control to identify an opportunity, build a business model and launch a real venture. This exercise is a semester-long project that gives Read More...
Category: Education and Teaching
Authors: Lou Marino and Craig Armstrong
Shackleton’s Antarctic Adventure helps students see how entrepreneurs confront risk, manage teams, conserve resources and persevere when plans collapse. A short documentary film, "Shackleston's Read More...
Category: Education and Teaching
Author: Yasuhiro (Yasu) Yamakawa
Students use coins and simple betting rules to see how social structures can create winners and losers even when everyone starts with equal resources and ability. EDITOR'S NOTE: Click here to play an Read More...
Category: Education and Teaching
Author: Howard E. Aldrich
Students redesign Lindor truffles for new customers while learning product strategy, creativity, branding, packaging and advertising. The purpose of this exercise is to help entrepreneurship students Read More...
Category: Education and Teaching
Author: Kimberly Eddleston
EIX offers free case studies, classroom exercises, articles, videos and teaching modules to help educators bring entrepreneurship to life. Are you looking for high-quality new material to enrich your Read More...
Category: Commentary
Author: David Deeds
One glaring mistake can undermine an otherwise excellent pitch. Learn how research, preparation, clear messaging and practice can eliminate investor doubts. We've all seen a presentation, sales pitch Read More...
Category: Education and Teaching
Author: Joan Moser
Entrepreneurs differ widely in background and personality, but successful founders tend to communicate well, make decisions quickly and stay intensely focused. Recently I was reflecting back on Read More...
Category: Commentary
Author: David Deeds