case study
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The creators of a digital tool for parents to motivate their children had validated their idea through research, but the company failed. This case study and course explore what should have been done. Read More...
Category: Education and Teaching
Authors: Jay Ebben and Alec Johnson
Researchers explored how the Cadbury family’s Quaker values, which prioritized honesty and fairness, have endured even after the confectioner was sold to Kraft. EDITOR'S NOTE: This article was Read More...
Category: Research Insight
Authors: Roy Suddaby , Wilson Ng , Natalia Vershinina , Gideon Markman and Matthew Cadbury
This case study invites students to identify the underlying issues, stakes, and potential pathways forward for a troubled family office. Students also explore problems surrounding the evolution of Read More...
Category: Education and Teaching
Authors: Torsten Pieper and Claudia Binz Astrachan
How can entrepreneurs build a case for external investment, and how do investors evaluate the ventures pitched to them? This case offers some answers to these questions. It’s likely to be of Read More...
Category: Education and Teaching
Authors: Jay Ebben and Alec Johnson
In 2013, Chip Tate was on the verge of taking Balcones Distilling to the next level. Since 2008, he had been building his Waco, Texas-based craft whiskey business literally with his own hands, Read More...
Category: Research Insight
Authors: Theodore L. Waldron , Jeffery S. McMullen , Oleg Petrenko , Lori Tribble Trudell , Olivia Aronson and James C Wetherbe
Every summer in the sweltering heat of Japanese summer, dozens of aspiring entrepreneurs, mostly students, arrive in Kyoto to participate in Japan's most intense and international summer Read More...
Category: Education and Teaching
Author: Sushi Suzuki
A wide range of movies, TV shows, TED Talks, magazines and case studies can help students connect family business theory with real-world situations. The demand for family business education is Read More...
Category: Education and Teaching
Authors: Alfredo De Massis and Josip Kotlar
A key executive quit after years of uncertainty about pay, ownership and succession. The case shows why family firms must communicate career paths before problems erupt. NOTE TO TEACHERS: The Read More...
Category: Education and Teaching
Authors: Kimberly Eddleston and Madison Mailey
Wakefield Seafoods turned king crab from an unwanted catch into a major industry by inventing harvesting methods, creating demand and surviving repeated setbacks. While king crab fishing is among the Read More...
Category: Case Studies
Author: Sharon Alvarez
A successful crowdfunding campaign can still end badly. This case shows how missed rewards, poor communication and unclear use of funds can destroy backer trust. Introduction In October of 2014, Read More...
Category: Case Studies
Authors: Eden Blair and Tanya Marcum









