Profile
Member Since 2026
Public Member
Sabrina Finkbeiner
Markstones Institute of Marketing, Branding & Technology / University of Bremen
AUTHORED RESOURCES
'Family-Owned' or 'Family-Run'? The Words You Use Can Affect Customer Trust
168245 views
Family businesses often promote their ownership and heritage to build trust. Research suggests that “family-run” may send a stronger message than “family-owned” — and that adding more heritage claims can sometimes backfire. Read More...
When a Family Business Faces a Crisis, Should the Founder Step Aside?
58 views
Founders may react too aggressively when their businesses are threatened. New research reveals when the next generation may be better equipped to lead a turnaround. Read More...