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Member Since 2025

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Meghan Lynch

CEO / SIx-Point Strategy

Interest: Branding

AUTHORED RESOURCES

Will Your Family Brand Survive New Leadership?

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As trillions in family-owned companies shift to next-generation leaders, one critical asset is being ignored: the brand. Here’s why brand value—often nearly 20% of enterprise worth—erodes during succession and how families can protect it. Read More...

Before You Grow the Family Business, Know What Not to Break

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The challenge during succession is that not every inherited element deserves to be preserved. But not every piece of the legacy is safe to disrupt, either. Read More...