Profile
Member Since 2025
Public Member, EIX Editor, Reviewer - EIX
Peter Birkeland
Author / Franchising Dreams
AUTHORED RESOURCES
Could You Franchise Your Startup?
16290 views
Franchising can be an alternative to private equity or self-financing to help companies scale, and a win-win for both franchisors and franchisees if done right. Read More...
Is Franchising Right For You?
13827 views
A franchisee will take some risk, like an entrepreneur, but will have far more discretion in the operation of their business than an employee. Read More...
The Right and Wrong Way to Find a Franchise
16324 views
This structured framework helps you narrow thousands of options to a short list—by balancing personal fit, economics, industry trajectory, and franchisor quality. Read More...
What Startup Founders Should Know About Venture Debt
2227 views
Venture debt can help startups extend their cash runway without giving up more equity. Marshall Hawks explains how it works, who qualifies, and when founders should consider it. Read More...
Making Sense of the Franchise Disclosure Document
433 views
Before buying a franchise, learn how to use the FDD to spot risks, costs, churn, and signs of system health. Read More...