Profile
Member Since 2023
Public Member
AUTHORED RESOURCES
Perceptions of Family Firms Vary by Country: Why This Matters
33165 views
Firms that signal they are family-run are usually seen as better quality and enjoy higher levels of trust, except in places like India where they're everywhere. Read More...
Consumers Love Local Brands. That's Good News For Family Businesses
1223013 views
Being a family firm enhances a brand's local appeal and influences consumer purchasing behaviors. Read More...
How CSR Shapes the Power of Family Business Branding
28857 views
Being family-owned or socially responsible endears a business to consumers. Having both attributes mutes the impact of family ownership, and requires a different branding strategy. Read More...
When Family Business Reputation Helps—and When It Hurts
5464 views
Family firms often enjoy strong consumer goodwill, until they engage in deliberate misconduct -- when higher expectations can produce deeper disappointment and sharper backlash. Read More...
The Hidden Branding Risk for Family Businesses: The Family Becomes the Brand
70 views
Research shows that when families promote their role in a business, stakeholders judge not only the company but also the family itself. Read More...