Profile
Member Since 2023
Public Member, EIX Editor, Reviewer - EIX
Dr. Yoel Asseraf
Head of MBA (Chair) / MBA / Ruppin Academic Center
AUTHORED RESOURCES
Simple Rules Can Power Up Your Global Strategy
47933 views
As Lego, Unilever, and Apple have shown, a simple but memorable strategy statement can create a common mindset, regardless of cultural and language differences. Read More...
Entrepreneurs Need an Agile Mindset and Agile Slack
200485 views
Companies must view change as a strategic opportunity -- and set aside enough resources to seize those opportunities quickly. Read More...
Responsible Creativity: Turning Ideas into Business Reality
1050618 views
Without the guardrails of marketing capabilities and disciplined execution, unbridled creativity can hurt financial and strategic results, a study of international ventures showed. Read More...
Agile Companies Need Both Freedom and Discipline
7 views
True agility is not about abandoning structure. Research suggests that companies need an agile culture that allows for creativity, market focus, and disciplined execution. Read More...