Profile
Member Since 2019
Public Member
Sharon Belenzon
Associate Professor / The Fuqua School of Business / Duke University
X profile: @SharonBelenzon
Interest:
Innovation, Strategy
AUTHORED RESOURCES
Businesses Named After Founders Enjoy Greater Returns
7241 views
By Sharon Belanzon, Aaron K. Chatterji and Brendan Daley Business history is filled with legendary companies named for their founders: Hewlett-Packard, Procter & Gamble, Johnson & Johnson, Read More...
Why You Should Name Your Business After Yourself
12431 views
Should you give your business the family name? Research suggests it might be a good idea. Read More...