Profile
Member Since 2019
Public Member
Sharon Belenzon
Associate Professor / The Fuqua School of Business / Duke University
X profile: @SharonBelenzon
Interest: Innovation, Strategy
AUTHORED RESOURCES
Businesses Named After Founders Enjoy Greater Returns
17102 views
By Sharon Belanzon, Aaron K. Chatterji and Brendan Daley Business history is filled with legendary companies named for their founders: Hewlett-Packard, Procter & Gamble, Johnson & Johnson, Read More...
Should You Name Your Business After Yourself?
12645 views
Research on 1.8 million firms suggests businesses named after their owners may gain a performance advantage while putting the founders' reputation at greater risk. Read More...