How Toni Sikes Built a Business Connecting Artists With Customers

CODAworx founder Toni Sikes shares lessons on knowing your customers, attracting top talent and making great things happen when cash is scarce.

In her years as an entrepreneur, Toni Sikes has focused on helping artists find people who will pay for their work. Her company, CODAworx, serves as an online community for painters, sculptors, fabricators, architects, designers, developers and many others. In this interview, Sikes, who is both artists' advocate and venture capitalist, talks about the importance of knowing your customer, the art of luring top talent from established companies to the uncertain world of a startup, and how to make great things happen without cash.

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