Theory and Research

A Theory and Research article is a scholarly paper: the final product of an involved process of research, critical thinking, source evaluation, organization and composition. It should contain original research results, present a new theory or replication study, or review the results of another study.

Length: <8,000 words

# of Reviewers: 3


How Crisis Spurred Healthcare Innovation in Cuba

Health care is a hotly debated topic in the US -- how it's delivered, whether the government or employers pay for it, how research on promising new drugs is funded and other issues. "Innovation" is Read More...

Category: Theory and Research

Author: Eapen Chacko

How Scimed Life Systems and Edwards Life Sciences Disrupted Their Own Businesses

Scimed Life Systems and Edwards Life Sciences show how established companies can disrupt their own products and customers before competitors do it for them. One of the benefits of achieving “late Read More...

Category: Theory and Research

Author: John Seaberg

This badge is awarded for articles reaching 500000 views. Are Entrepreneurs Born or Made: What Research Says

Research finds little support for a fixed entrepreneurial personality and stronger evidence that entrepreneurial thinking and expertise can be learned and developed. Business journalism is filled Read More...

Category: Theory and Research

Author: Ron Mitchell

Why Entrepreneurship Research Should Treat Practicing Entrepreneurs as Customers

Business schools often reward publications and citations more than practical impact. This article argues that entrepreneurs should help shape research priorities. Markets are a strong mechanism that Read More...

Category: Theory and Research

Authors: Jon Eckhardt and James C Wetherbe

How Indian Pharmaceutical Companies Became Global Innovators

Indian drug makers moved from reverse engineering generics to world-class R&D after policy and patent reforms changed the incentives for innovation. Emerging economies typically get a boost when Read More...

Category: Theory and Research

Authors: Kristin Brandl , Ram Mudambi and Vittoria G. Scalera

Why Social Entrepreneurship Needs More Rigorous Research

Social entrepreneurs tackle major problems, but too much guidance still rests on anecdotes. Better research can show what actually works and why. Social entrepreneurs have become celebrated members Read More...

Category: Theory and Research

Author: Brett Smith

Intuitive vs Analytical Entrepreneurs: Who Is Better at What

Intuitive founders may excel at launching ventures, while analytical thinkers may be better suited to managing systems, metrics and long-term growth. Nothing turns an entrepreneur’s head faster Read More...

Category: Theory and Research

Authors: Keith Brigham , Ritch Sorenson and James Hoffman

Why the L3C Label May Not Help Socially Responsible Companies Sell More

A study of more than 300 consumers found that knowing a company was an L3C did not make people more likely to buy its products. In the alphabet soup of corporate structuring, being an “L3C” says Read More...

Category: Theory and Research

Authors: Eden Blair , Tanya Marcum and Veronika Koubova

How Entrepreneurs Can Use Data Analytics to Find Better Business Opportunities

Data analytics can help entrepreneurs spot promising markets, test demand, identify unmet needs and rule out ideas that are too crowded or impractical. Just as space programs must carefully think out Read More...

Category: Theory and Research

Authors: James C Wetherbe and Zhu (Drew) Zhang

How Regulation Can Help Startups Gain Credibility for New Products

Regulation can be costly and frustrating, but for little-known companies it can also provide something valuable: legitimacy. While many might argue compellingly that regulation protects the public, Read More...

Category: Theory and Research

Authors: Yasuhiro (Yasu) Yamakawa , Reiko Kishida , David Deeds and Bill Schulze