Education and Teaching
Education and Teaching articles seek to improve entrepreneurial education through sharing new teaching methods, exercises, simulations, course structures, etc. The article should focus on communicating best practices in the classroom. Its emphasis is on providing new skills, knowledge and insights to educators at all levels (K-12, Community College, Undergraduate and Graduate)
Length: <4,000 words
# of Reviewers: 2
High-impact entrepreneurship programs need a clear purpose, strong curriculum, experiential learning, effective structure and meaningful measures of student outcomes. Over the past 25 years, Read More...
Category: Education and Teaching
Author: Michael Morris
Students redesign Lindor truffles for new customers while learning product strategy, creativity, branding, packaging and advertising. The purpose of this exercise is to help entrepreneurship students Read More...
Category: Education and Teaching
Author: Kimberly Eddleston
Objectified gives students a behind-the-scenes look at ideation, product design, customer empathy and the environmental impact of everyday products. I'd like to recommend the film Objectified as a Read More...
Category: Education and Teaching
Author: Daniel Forbes
This manual transmission driving school case teaches students the nine parts of the Business Model Canvas and how customer feedback can reshape a venture. Students and teachers can use the Business Read More...
Category: Education and Teaching
Author: Mark Spriggs
One glaring mistake can undermine an otherwise excellent pitch. Learn how research, preparation, clear messaging and practice can eliminate investor doubts. We've all seen a presentation, sales pitch Read More...
Category: Education and Teaching
Author: Joan Moser
Andrea Waltz, author of " Go for No !," talks about why you should never settle for yes. From LensCrafters employee to successful entrepreneur and top selling author of " Go for No !," Andrea Waltz Read More...
Category: Education and Teaching
Author: Brian Benson
Student teams help real entrepreneurs solve business problems while gaining hands-on experience in research, marketing, strategy and client management. How many professors can say that students talk Read More...
Category: Education and Teaching
Authors: Kimberly Eddleston , Laura Beohner and Kimberly Karter
Students launch real ventures, earn revenue and learn from peers in this experiential entrepreneurship course built around a simple constraint: the spirit of a lemonade stand. The very first course Read More...
Category: Education and Teaching
Authors: Jay Ebben and Alec Johnson
This classroom activity uses an open trading market to challenge students’ assumptions, expose restrictive mental models and help them practice the flexible thinking entrepreneurs need. Read More...
Category: Education and Teaching
Author: Dan Holland